Real Estate Ad Budgets Stretched Thin across Copious Media Choices

Between the soft housing market and tight budgets, US real estate agents and brokers are facing tougher choices when they divide up their ad dollars - especially when media choices have proliferated - according to a new study of real estate ad spend trends.

Less than half - 47% - of the Realtors surveyed said they are spending more for advertising and marketing this year than they did last year, the study conducted by Classified Intelligence and RealtyTimes.com found. That proportion was 58% in the previous year’s survey. More