Investing more in your website without measuring how well it's working is simply gambling. You may as well be flipping a coin. How should you measure online success? Here are the ten things you must measure in order to validate your investment.
1. How Fast Is It?
2. How Often Does It Spit Up or Fall Over?
3. How Many People Show Up?
4. Which Are the Most Popular Pages?
5. Which Way Did They Go?
6. What Are They Looking For?
7. How Did They Get Here?
8. Did We Achieve Our Goals?
9. Are They Happy About Their Visit?
10. Are We Using Our Own Metrics?
Set goals. Make changes. Track results, Repeat. Those are the instructions for a bigger, better, faster, stronger website. Full Article
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