[edit30] Public relations professionals and corporate executives who are savvy about working with the media well understand the time-honored adage that one should “never get in a fight with a guy who buys printers ink by the barrel.”
“Printers ink,” of course, is extended in today’s environment to include airtime and pixels. In any case, the message is the same: Understand and respect the power of the media because they always will have the last word, leave the last impression, and have more staying power that you will.
Then, there’s the corollary adage that guides publicists for companies that thrive on public awareness and that one goes, “Publicity, even bad publicity, is better than no publicity at all.”
Learn more about bare-knuckle public fights with the media, here
